The original idea for SUGARFISH was a conversation over dinner between famed Sushi chef Kazunori Nozawa, who opened Sushi Nozawa in Los Angeles in 1978, and Jerry Greenberg, a long time fan and friend of Nozawa. Nozawa’s mission for 40 years remained simple: bring traditional Japanese sushi to America. Celebrated local sushi chain serving traditional rolls & sake in a chic, intimate space.